Privacy, Aleksandr Potylitsyn

OIS.Pink website for AI jewelry retouching

Redesign of a live website for an AI jewelry retouching service, built around its existing platform.

Role: UI and web designer
Year: 2026
Type: Multi-page website

Task

The service already had a working platform that retouches users’ photos. The website had to fit that platform instead of competing with it, and get visitors to it faster.

Solution

I designed the pages so that the site adapts to the existing platform and reads as one product with it. I shortened the user’s path from the first screen to connecting to the platform, and built the structure of every page around the sales funnel, so each step leads to the next one.

What I did

Made responsive layouts for desktop and mobile.
Fitted the design of the site to the existing photo-editing platform.
Shortened the path from the first screen to connecting to the platform.
Structured the pages for the sales funnel and checked that every step is easy to follow.
Created all the photos for the site from scratch with AI.
Built the UI kit from scratch and rewrote the copy.

Tools

Figma
Claude
Nano Banana

Website, user account and promo videos for Happyin, a set of photo retouching plugins for Photoshop.

Role: UI and web designer
Year: 2026
Type: Website, account, motion

Task

Happyin sells retouching plugins for Photoshop. The project was large: it needed a website, a user account and advertising for Instagram, all in one visual language, on desktop and on mobile, with real content instead of placeholders.

Solution

I designed all the pages and every screen of the account on a single UI kit, so the site and the account share the same components. The account includes all pop-ups, hints and error windows, so no state is left undesigned. I wrote the copy for every page, generated the photos myself and made animated promo videos for Instagram in the same style.

What I did

Designed desktop and mobile versions across 12 pages.
Designed the user account with all its screens, pop-ups, hints and error windows.
Built a single UI kit for the site and the account.
Made animated promo videos for Instagram: posts, stories and reels.
Wrote the copy for all pages.
Generated all the photos with AI.

Tools

Figma
After Effects
Claude
Nano Banana

AI templates and a full AI content production cycle for the Instories app.

Role: Graphic designer
Year: 2024 to 2025
Type: AI content for a mobile app

Task

The app needed a steady flow of ready AI templates that users could generate content from. Results had to be stable and predictable, and every release had to go out with checked content.

Solution

I set up the whole production cycle: generation, preview, testing, export and release check. I wrote prompts and templates for the neural networks, trained LoRA and worked in ComfyUI to make generations controllable, and tested every template systematically before it shipped. Content strategy followed the data from Amplitude.

What I did

Developed and launched 100+ static and 50+ animated AI templates.
Set up the production cycle from generation to release check.
Wrote prompts and templates for image and video neural networks.
Trained LoRA and built ComfyUI workflows for stable generations.
Improved quality through systematic testing and bug fixing.
Analysed content performance in Amplitude and adjusted the strategy.
Managed interns: task setting, quality control, faster production.
Ran app releases on the content team’s side.

Tools

Midjourney
Flux
Seedream
Nano Banana
Kling AI
Seedance
Minimax Hailuo
Higgsfield
ComfyUI
Amplitude
Notion
Jira
Photoshop
Illustrator
After Effects

Rebranding of Illuminati, a store of designer lighting: new logo, mark and identity.

Role: Brand designer
Year: 2024
Type: Rebranding
Context: Yandex Practicum

About

Illuminati makes unusual designer lamps and started with a small workshop in a garage. The brand grew as a community for the chosen few. Now it has outgrown its identity and is ready to expand and reach a new audience.

Task

Rebrand the Illuminati store of designer lamps: create a new logo and mark, and build a new, modern identity for the project.

Solution

I solved it by rethinking the name of the company. I came up with a slogan that works as the descriptor in the new logo, with the play on words illuminati and illuminate at its core. I added a colour gradient to the strict black-and-white logo: it freshens the look, softens the severity and appeals to a younger audience. The same device runs through the social networks and the printed materials. The mark, the logo and the new slogan can be used separately or together: different elements on different media, with one consistent style.

What I did

Created a new logo and a mark.
Came up with a slogan that works as the descriptor of the logo.
Built the identity around a colour gradient on a black-and-white base.
Set up how the mark, the logo and the slogan work separately and together.
Applied the identity to social networks and print.

Tools

Figma
Illustrator
Photoshop
After Effects

AI visuals, banners and short video content for Glam AI.

Role: AI Creator
Year: 2026
Type: AI content and video

Task

Glam AI needed banners for the website and a steady flow of visual and video content for YouTube and Instagram, all reading as one brand and ready to publish, not placeholders.

Solution

I generated the visuals and video with a set of neural networks, picked the strongest concept and took it to a finished result. The same visual language runs through the website banners, the YouTube covers and the short videos, so the content reads as one brand on every platform.

What I did

Designed banners for the Glam AI website.
Generated visual and text content with AI.
Made covers for YouTube.
Made YouTube Shorts and Instagram Reels in CapCut.
Picked the strongest concept and took it to the final result.

Tools

Midjourney
Flux
Seedream
Nano Banana
Kling AI
Seedance
Minimax Hailuo
Higgsfield
Claude
Figma
Photoshop
Illustrator
After Effects
CapCut

Redesign of the website of an architectural office. My diploma project at UPROCK School.

Role: Web designer
Year: 2024
Type: Website
Context: UPROCK School
Award: Best Design

Task

Update the company’s website for a modern look, to attract new clients and expand the scope of projects.

Solution

I used contrasting colors and thin lines together with the text: the lines help to hold the attention of the visitor. A central guide line keeps a smooth narrative flow through the page, while the text sets the dynamics. The result is a restrained, modern site where the architecture projects stay in focus.

What I did

Redesigned the website of an architectural office for a modern look.
Built the visual system on contrasting colors and thin lines.
Designed the central guide that carries the narrative through the pages.
Designed the desktop and mobile versions.
Built a working prototype in Webflow.
Presented the project as my diploma work at UPROCK School and received the Best Design award.

Tools

Figma
Webflow

My own designer bag brand, built from scratch: identity, website, packaging and promotion.

Role: Founder, designer
Years: 2019 to 2024
Type: Own brand

Task

Create a designer bag brand from nothing and take it to buyers: a recognisable identity, a website, printed materials and a way to reach customers.

Solution

I did every part of the brand myself, from the first sketch to a sale: the identity, the website and its copy, the business cards and packaging, the photo shoots, the social media and the ad campaigns. Feedback from customers went back into the product and the service, and into new accessories.

What I did

Designed the brand identity and the website, and wrote the website copy.
Prepared business cards and packaging for the product.
Organised product photo shoots and came up with new accessories.
Ran the social media, launched ad campaigns and analysed their results.
Did basic SEO for the website.
Presented the product to buyers in person at exhibitions and small shows.
Collected customer feedback and used it to improve the product and the service.
Ran the brand remotely from abroad for two years.

Tools

Figma
Tilda
Photoshop
Illustrator
InDesign

Visual concept and all printed materials for the exhibition Fantastic Garden at a museum of contemporary art.

Role: Graphic designer
Year: 2024
Type: Exhibition identity and print
Context: Yandex Practicum

About

A museum of contemporary art is preparing a new exhibition called Fantastic Garden. Its audience is artists who follow current trends in art, eco-activists, and people who love plants, both professionals and amateurs who want to learn more about this field and how it is reflected in culture.

Task

Develop a visual concept for the exhibition that reflects its theme, looks modern and attracts the interested audience.

Brief

The client wanted the title to be the main accent, drawn as custom lettering rather than set in a ready-made font. The letters had to carry the themes of ecology, activism, rethinking the past and a new, ultra-modern approach. Graphics could support the type but not take attention away from it: abstract, minimal, with plant motifs.

Solution

Smooth lines carry the theme of nature. A black-and-white palette supports minimalism. Paintings that appear through the lines add mystery and raise interest in the exhibition. Understatement is the main idea. I applied the same identity to every material of the exhibition, so it reads as one whole.

What I did

Drew the exhibition title as custom lettering instead of using a ready-made font.
Developed an abstract graphic with plant motifs that supports the type.
Built a black-and-white system where the paintings appear through lines.
Designed all the materials of the exhibition in one identity: posters, placards, brochures, merch and tickets.

Tools

Illustrator
Photoshop

Layout and print preparation of a brochure for an exhibition about algae and lichens.

Role: Graphic designer
Year: 2024
Type: Brochure and prepress
Context: Yandex Practicum

About

The Folius botanical garden holds an exhibition about algae and lichens.

Task

Lay out a brochure for the exhibition and prepare it for print. The information in the brochure had to be easy to read and clearly structured.

Solution

I took the client’s photos and recoloured them in two colors, yellow and black. The headings are bright, and the text sits in blocks with a lot of negative space. The photo captions are set in yellow and written along a circle, so the text does not look boring.

What I did

Laid out the brochure in InDesign.
Recoloured the client’s photos in yellow and black.
Structured the text in blocks with a lot of negative space, with bright headings.
Prepared the brochure for print.

Tools

InDesign
Photoshop

Aleksandr Potylitsyn, UI and web designer in Serbia: website design, UI kits, Figma prototypes, generative AI content

OIS.Pink

Glam AI

Happyin

UPROCK School

Instories App

Yandex

Info and CV of Aleksandr Potylitsyn, UI and web designer

Selected experience

Awards

Selected work

Skills

Languages

Education

Customer support and account management experience

ITSMYBAG

Customer support

Returns and quality

Production and suppliers

Website and photo shoots

Sales

PRIMAMEBEL

Account management, wholesale clients

Complaints

Quality and suppliers

Team and records

Website, photo shoots and catalogue

Projects: website design, UI and generative AI case studies

Privacy

Who I am

What I collect

Why

How it travels

How long I keep it

Cookies and statistics

Your rights